Gurtler Industries Introduces Magic Soft, a Premium Fabric Softener for High-Quality Textile Finishing

Gurtler Industries, Inc. has introduced Magic Soft, a new liquid fabric softener designed for industrial and commercial laundries that process high-quality and performance-driven textiles. Gurtler’s national headquarters and research center are located in the Midwest, with distribution points serving the United States, Canada, and Mexico.

Magic Soft was developed for operations that want a higher level of softness without giving up absorbency or creating residue problems. The product uses a proprietary softening system that increases fiber lubricity, which allows fabrics to feel smoother while still performing as intended.

Many traditional softeners rely on surface coatings that can interfere with moisture pickup or leave buildup behind. Magic Soft takes a different approach. It works within the fiber structure, improving hand feel while keeping towels, robes, and similar items fully functional through repeated wash cycles.

The formulation also helps control static and limit wrinkling, supporting a cleaner and more consistent appearance coming out of the finishing process. These qualities make Magic Soft well-suited for luxury terry, hospitality goods, and other textiles where both comfort and presentation matter to Gurtler’s clients.

Magic Soft is supplied as a concentrated liquid so it can be used efficiently in commercial wash formulas. The chemistry is designed to avoid fiber buildup, helping preserve fabric quality and extend textile life.

With the addition of Magic Soft, Gurtler continues to expand its portfolio of performance-focused textile finishing products for the industrial laundry market.

Gurtler Industries, Inc. develops and supplies specialty chemical solutions for the industrial and commercial laundry, textile rental, and linen supply industries. The company works with laundries across North America to support fabric performance, operational efficiency, and long-term textile care.

Contact Information:

Gurtler Industries, Inc.

Phone Number: 800-638-7300